![]() Discovery shifted toward one streaming strategy. And churn is more common now than it was last year - before the newly merged Warner Bros. A subscription to Discovery+ is half that of HBO Max ($9.99 a month with ads, $15.99 a month without), and the audience that binges all that reality-TV programming doesn’t always overlap with the one that watches The Young Pope or the Criterion Collection. 90 Day Fiancé undoubtedly engenders a certain die-hard loyalty, after all, but the company is skittish on testing it for a price point higher than $4.99 a month (ad-supported) or $6.99 a month (ad-free). Discovery+ is profitable, and there are concerns that its audience won’t turn out in droves for a flashy, new, marked-up service. ![]() “The decision to keep Discovery+ is part of an effort to avoid risking losing a significant chunk of the app’s 20 million subscribers who might not want to pay the higher price to access that content,” the Journal reports. It will be a stand-alone entity that you can still subscribe to without having to also pony up for all that fancy HBO content. The combined service is still happening and will include all the content on both streamers, but Discovery+ will “stay on the market,” a spokesperson confirmed to Vulture. The Wall Street Journal reports that Discovery+ will not disappear from the earth after it gets merged with HBO Max later this year. ![]() Photos: HBO Getty ImagesĬredit where it’s due: The streaming service with 90 Day Fiancé, Ghost Brothers, and Naked and Afraid of Love has staying power.
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